Web Analytics E-commerce Analytics

Question 1

What does 'Revenue per Visitor' (RPV) measure in e-commerce analytics?

Accepted Answer

Average revenue generated per website visitor

Answer

RPV is calculated by dividing total revenue by total visitors, giving a single metric that combines conversion rate and average order value.

Question 2

What is 'Average Order Value' (AOV) in e-commerce?

Accepted Answer

The average dollar amount spent per completed transaction

Answer

AOV equals total revenue divided by the number of orders, measuring how much customers spend on average per transaction.

Question 3

Which e-commerce metric measures the percentage of users who viewed a product and then added it to the cart?

Accepted Answer

Add-to-cart rate

Answer

Add-to-cart rate is the percentage of product detail page views that result in the product being added to the shopping cart.

Question 4

What does 'Customer Lifetime Value' (CLV or LTV) represent?

Accepted Answer

The predicted total revenue a business can expect from a single customer account

Answer

CLV estimates the total net revenue a customer will generate over their entire relationship with the business.

Question 5

What is 'checkout abandonment rate'?

Accepted Answer

The percentage of users who initiated checkout but did not complete the purchase

Answer

Checkout abandonment rate measures what percentage of users who started the checkout process did not finish and place their order.

Web Analytics Practice Test