Web Analytics Conversion Rate Optimization 2

Question 1

What is a 'multivariate test' (MVT) compared to an A/B test?

Accepted Answer

An MVT tests multiple variables simultaneously to find the best combination

Answer

MVT simultaneously tests multiple page elements (headline, image, CTA) to identify the best-performing combination.

Question 2

What does 'cart abandonment rate' measure in e-commerce analytics?

Accepted Answer

Percentage of users who added items to cart but did not complete purchase

Answer

Cart abandonment rate is the percentage of shoppers who add items to their cart but leave before completing the checkout.

Question 3

What is 'form analytics' in the context of CRO?

Accepted Answer

Analyzing user interactions with web forms to identify friction and drop-off fields

Answer

Form analytics tools track field-level interactions—time spent, corrections, and abandonment—to pinpoint which form fields cause drop-offs.

Question 4

Which metric directly measures how effectively a page turns visitors into leads or customers?

Accepted Answer

Conversion rate

Answer

Conversion rate directly measures the percentage of visitors who complete the desired action, making it the core CRO performance metric.

Question 5

What is 'uplift' in the context of A/B testing results?

Accepted Answer

The percentage improvement of the variation over the control

Answer

Uplift is the relative percentage improvement in the conversion rate of the variation compared to the control.

Web Analytics Practice Test