PPC PPC 4

Question 1

A PPC manager wants to prevent ads from showing to users who already converted. Which audience feature should they use?

Accepted Answer

Remarketing lists with 'Exclude' setting

Answer

Adding converted users to a remarketing list and setting that list as an exclusion prevents wasting budget on users who already completed the goal.

Question 2

What does 'view-through conversion' measure in display advertising?

Accepted Answer

Conversions from users who saw the ad but never clicked it, then converted via another channel

Answer

View-through conversions count users who were exposed to a display ad impression but did not click, then later converted within the lookback window.

Question 3

What is the main risk of setting bids too low in a competitive Google Ads auction?

Accepted Answer

The ads may rarely or never appear due to insufficient Ad Rank

Answer

If bids are too low, your Ad Rank won't be high enough to win auctions, resulting in low impression share and minimal ad exposure.

Question 4

Which of the following best describes 'attribution modeling' in PPC?

Accepted Answer

A framework for assigning credit to the marketing touchpoints that led to a conversion

Answer

Attribution models determine how conversion credit is distributed across the multiple ad interactions a customer had before converting.

Question 5

An advertiser's campaign targeting the US is seeing strong performance from New York but poor results from Texas. What is the best optimization action?

Accepted Answer

Apply a negative bid adjustment for Texas or exclude it as a location

Answer

Applying a negative bid adjustment reduces spend in underperforming locations while keeping the campaign active in high-performing ones.

PPC - Management Practice Test

PPC - Management Practice Test

PPC PPC 4