PPC PPC 3

Question 1

An advertiser has a $500/day budget but consistently spends only $300. What is the most likely cause?

Accepted Answer

The campaign's keywords have very low search volume or bids are too low to compete

Answer

Underspending usually indicates low keyword search volume, bids too low to win auctions, or overly restrictive targeting settings.

Question 2

What does the term 'Ad Rank' determine in a Google Ads auction?

Accepted Answer

The position of an ad on the search results page

Answer

Ad Rank determines whether your ad is shown and in what position — it's calculated using bid, Quality Score, context, and expected impact of extensions.

Question 3

Which of the following is an example of a micro-conversion in PPC campaign tracking?

Accepted Answer

A user clicking on an email signup form button

Answer

Micro-conversions are smaller engagement actions (like clicking a form or watching a video) that signal intent before the main macro-conversion.

Question 4

When should an advertiser use Customer Match in Google Ads?

Accepted Answer

To re-engage existing customers using uploaded email lists

Answer

Customer Match lets advertisers upload customer email lists to target or bid adjust for known customers across Google's network.

Question 5

What is the impact of a high bounce rate on landing pages in a PPC campaign?

Accepted Answer

It signals poor landing page experience, which can lower Quality Score

Answer

High bounce rates suggest the landing page doesn't match user intent, which Google uses as a signal for landing page experience in Quality Score.

PPC - Management Practice Test

PPC - Management Practice Test

PPC PPC 3