PPC Knowledge 5

Question 1

What is 'geographic targeting' (geo-targeting) in PPC campaigns?

Accepted Answer

Showing ads only to users in specific locations such as countries, cities, or radius areas

Answer

Geo-targeting allows advertisers to restrict ad delivery to users in specific geographic locations, improving relevance and budget efficiency.

Question 2

Which type of Google Ads campaign is best suited for reaching users while they browse websites across the internet?

Accepted Answer

Display campaign

Answer

Display campaigns show visual ads across millions of websites, apps, and Google properties in the Google Display Network.

Question 3

What is 'attribution modeling' in PPC advertising?

Accepted Answer

The rules determining how credit for conversions is assigned to touchpoints in the customer journey

Answer

Attribution modeling determines how conversion credit is distributed across the multiple ad interactions a customer had before converting.

Question 4

What does 'broad match' keyword targeting do in Google Ads?

Accepted Answer

Shows ads for searches related to your keyword, including synonyms, misspellings, and related queries

Answer

Broad match reaches the widest audience by triggering ads for searches related to your keyword, including synonyms and related concepts.

Question 5

What is the primary role of ad extensions in Google Search Ads?

Accepted Answer

To provide additional information and links that expand the ad and improve visibility

Answer

Ad extensions add supplemental information (sitelinks, callouts, phone numbers, etc.) to your ads, increasing their size, visibility, and click-through rate.

PPC - Management Practice Test

PPC - Management Practice Test

PPC Knowledge 5