PPC PPC Campaign Structure and Planning

Question 1

What is the recommended account structure hierarchy in Google Ads from top to bottom?

Accepted Answer

Account → Campaign → Ad Group → Ad

Answer

Google Ads uses a four-level hierarchy: Account, then Campaigns, then Ad Groups, then individual Ads.

Question 2

Which campaign type is best suited for reaching users actively searching for your product on Google Search?

Accepted Answer

Search campaign

Answer

Search campaigns show text ads to users who type relevant queries into Google Search, making them ideal for capturing active demand.

Question 3

What does SKAGs stand for in PPC campaign management?

Accepted Answer

Single Keyword Ad Groups

Answer

SKAGs (Single Keyword Ad Groups) place one keyword per ad group to maximize ad relevance and Quality Score.

Question 4

What is the primary purpose of ad scheduling (dayparting) in PPC campaigns?

Accepted Answer

Show ads only during times when conversions are most likely

Answer

Ad scheduling lets advertisers restrict or adjust bids for specific days and hours to maximize ROI during high-conversion windows.

Question 5

Which match type requires a search query to contain the exact keyword phrase with no additional words in between?

Accepted Answer

Phrase match

Answer

Phrase match triggers ads when the search query contains the keyword phrase in the same order, though additional words can appear before or after.

PPC - Management Practice Test