PPC PPC Bidding Strategies

Question 1

What is the primary goal of the Target ROAS (tROAS) smart bidding strategy?

Accepted Answer

Achieve a specific return on ad spend by adjusting bids per auction

Answer

Target ROAS uses machine learning to set bids that aim to achieve your specified revenue return for every dollar spent on ads.

Question 2

Which smart bidding strategy is best suited for an advertiser who wants to drive as many conversions as possible without exceeding their daily budget?

Accepted Answer

Maximize conversions

Answer

Maximize Conversions automatically sets bids to get the most conversions possible within your specified daily budget, without a target cost-per-acquisition constraint.

Question 3

What is Enhanced CPC (eCPC) in Google Ads?

Accepted Answer

A bidding method that automatically adjusts manual bids up or down based on conversion likelihood

Answer

eCPC modifies your manual CPC bids in real time, increasing them for clicks more likely to convert and decreasing them for less promising clicks.

Question 4

In PPC management, what does 'bid modifier' mean?

Accepted Answer

A multiplier applied to your base bid based on targeting dimensions like device, location, or time

Answer

Bid modifiers are percentage adjustments applied to your base bid for specific conditions such as device type, geographic location, audience, or time of day.

Question 5

Which bidding strategy should an advertiser use when the primary goal is to appear at the top of the search results page as often as possible?

Accepted Answer

Target impression share

Answer

Target Impression Share is designed to show your ads in a specific location on the SERP (top, anywhere, absolute top) a target percentage of the time.

PPC - Management Practice Test

PPC - Management Practice Test

PPC PPC Bidding Strategies