PPC PPC Audience Targeting and Remarketing

Question 1

What is remarketing in PPC advertising?

Accepted Answer

Showing ads to users who have previously visited a website or interacted with a brand

Answer

Remarketing uses cookies or pixel data to re-engage past website visitors or app users with targeted ads as they browse other sites or search Google.

Question 2

What is a Customer Match audience in Google Ads?

Accepted Answer

An audience built by uploading a list of customer emails, phones, or addresses that Google matches to signed-in users

Answer

Customer Match lets advertisers upload first-party CRM data (emails, phone numbers, addresses) which Google matches to its users to enable precise targeting or exclusions.

Question 3

What is the difference between RLSA (Remarketing Lists for Search Ads) and standard Search campaign targeting?

Accepted Answer

RLSA allows bid adjustments or ad customization specifically for users who have visited the site before when they search on Google

Answer

RLSA overlays remarketing audiences onto Search campaigns, letting advertisers bid higher, show different ads, or expand match types only for past site visitors who are actively searching.

Question 4

What is an 'in-market audience' in Google Ads?

Accepted Answer

Users whom Google has identified as actively researching or considering purchasing a specific category of products or services

Answer

In-market audiences are built by Google using browsing behavior, search queries, and content interactions to identify users showing active purchase intent in specific categories.

Question 5

What is 'audience layering' in PPC campaigns?

Accepted Answer

Combining multiple audience segments with keywords or other targeting criteria to reach a more specific user group

Answer

Audience layering applies one or more audience segments alongside keyword or placement targeting, allowing advertisers to refine who sees ads with greater precision.

PPC - Management Practice Test

PPC - Management Practice Test

PPC PPC Audience Targeting and Remarketing