What is the difference between 'assisted conversions' and 'last-click conversions' in PPC analytics?
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A
Assisted conversions are tracked by Google Analytics; last-click by Google Ads
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B
Assisted conversions credit a channel for playing a supporting role in the path; last-click credits only the final touchpoint
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C
Assisted conversions apply to phone calls; last-click to form fills
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D
Assisted conversions are estimated; last-click is exact