Which of the following represents a macro conversion for an ecommerce site?
<label class="wq_answerTxtCtr">Receiving a product inquiry</label>
<label class="wq_answerTxtCtr">A click on a “buy” button</label>
<label class="wq_answerTxtCtr">Collecting a lead</label>
<label class="wq_answerTxtCtr">A completed sale transaction</label>
<label class="wq_answerTxtCtr">All of these are macro conversions for an e commerce site.</label>
Correct!
Wrong!
Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.
micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
macro conversions, i.e. sales transactions
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Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
<label class="wq_answerTxtCtr">0%</label>
<label class="wq_answerTxtCtr">200%</label>
<label class="wq_answerTxtCtr">33%</label>
<label class="wq_answerTxtCtr">50%</label>
<label class="wq_answerTxtCtr">100%</label>
Correct!
Wrong!
Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.
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Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?
<label class="wq_answerTxtCtr">Pages / Visit</label>
<label class="wq_answerTxtCtr">Ecommerce conversion rate</label>
<label class="wq_answerTxtCtr">Page Value</label>
<label class="wq_answerTxtCtr">Bounce rate</label>
Correct!
Wrong!
Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.
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Which of the following technologies or feature can be used to add data to Google Analytics?
<label class="wq_answerTxtCtr">Data import, intelligence</label>
<label class="wq_answerTxtCtr">Real-time, intelligence</label>
<label class="wq_answerTxtCtr">Data import, measurement protocol</label>
<label class="wq_answerTxtCtr">Data import, Real-Time</label>
Correct!
Wrong!
Hit Data import lets you send hit data directly into Google Analytics. This provides an alternative to using the tracking code, Collection API, the Mobile SDKs, or the Measurement Protocol.
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<label class="wq_answerTxtCtr">A process of continual improvement of the online experience</label>
<label class="wq_answerTxtCtr">The analysis of quantitative data from your business</label>
<label class="wq_answerTxtCtr">The analysis of qualitative data from your business</label>
<label class="wq_answerTxtCtr">The analysis of data from your business and the competition</label>
<label class="wq_answerTxtCtr">All of these answers are correct</label>
Correct!
Wrong!
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).
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Which of the following would be most useful for optimizing landing pages?
<label class="wq_answerTxtCtr">Pageviews</label>
<label class="wq_answerTxtCtr">Unique Visits</label>
<label class="wq_answerTxtCtr">Bounce Rate</label>
<label class="wq_answerTxtCtr">Unique Pageviews</label>
<label class="wq_answerTxtCtr">Visits</label>
Correct!
Wrong!
Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.
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What is the hierarchy of Google Analytics data model?
<label class="wq_answerTxtCtr">Sessions>Visitors>Interactions</label>
<label class="wq_answerTxtCtr">Interactions>Users>Sessions</label>
<label class="wq_answerTxtCtr">Sessions>Users>Interactions</label>
<label class="wq_answerTxtCtr">Users>Sessions>Interactions</label>
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Which of the following is not a default medium in Google Analytics?
Please select 2 correct answers
<label class="wq_answerTxtCtr">All of these are default medium</label>
<label class="wq_answerTxtCtr">Email</label>
<label class="wq_answerTxtCtr">Referral</label>
<label class="wq_answerTxtCtr">Cpc</label>
<label class="wq_answerTxtCtr">Organic</label>
Correct!
Wrong!
There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.
The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
Another default medium is “referral.” Any traffic that comes to your site from another website that’s
not a search engine will show up in your reports as a “referral.”
The final default medium is “(none).” This medium is applied only for users that come directly to
your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you
will see these users have a source of “direct” and a medium of “(none).”
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When configuring a goal, why it is useful to assign a goal value?
<label class="wq_answerTxtCtr">To attribute monetary value to non-ecommerce conversions</label>
<label class="wq_answerTxtCtr">To determine the conversion rate</label>
<label class="wq_answerTxtCtr">To calculate ecommerce metrics</label>
<label class="wq_answerTxtCtr">To determine the number of visits to each of your page</label>
Correct!
Wrong!
Assigning a Goal value is optional but Google recommends you do so to help monetize and evaluate your conversions. Each time the Goal is completed by a user, this amount is recorded and then added together and seen in your reports as the Goal Value.
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Which of the following Adwords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
<label class="wq_answerTxtCtr">Adwords Keywords</label>
<label class="wq_answerTxtCtr">Placements</label>
<label class="wq_answerTxtCtr">Campaigns</label>
<label class="wq_answerTxtCtr">Hour of Day</label>
<label class="wq_answerTxtCtr">Destination URLs</label>
Correct!
Wrong!
Site traffic is not equally valuable at every hour of the day. This analysis helps you decide the best times to display your ads.
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<label class="wq_answerTxtCtr">Always occurs prior to a micro conversion</label>
<label class="wq_answerTxtCtr">Is your highest converting campaign</label>
<label class="wq_answerTxtCtr">Occurs when someone completes an action that’s important to your business</label>
<label class="wq_answerTxtCtr">Is a large revenue sales that is directly attributable to a display campaign</label>
<label class="wq_answerTxtCtr">Occurs when over 50% of visitors buy an item</label>
Correct!
Wrong!
Before you can improve the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. A conversion is an activity on your site that is important to the success of your business. (harappa.education) For sales oriented websites, you should track:
micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
macro conversions, i.e. sales transactions
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You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decrease by 10%. Which of the following would be most useful?
<label class="wq_answerTxtCtr">Real-Time</label>
<label class="wq_answerTxtCtr">Intelligence Alert</label>
<label class="wq_answerTxtCtr">Secondary Dimensions</label>
<label class="wq_answerTxtCtr">Annotations</label>
Correct!
Wrong!
Automatic web alerts are generated whenever Google Analytics detects a significant change in usage or traffic metrics. Custom alerts are generated when traffic reaches a specific threshold that you have specified.
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Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
<label class="wq_answerTxtCtr">Pageviews and bounce rate</label>
<label class="wq_answerTxtCtr">Revenue and average order value</label>
<label class="wq_answerTxtCtr">Bounce rate and average session duration</label>
<label class="wq_answerTxtCtr">Pageviews and revenue</label>
Correct!
Wrong!
The following KPIs (Key Performance Indicators) are commonly used by business in your industry:
ROI YoY (Return on investment, year over year)
CPA YoY (Cost per acquisition, year over year)
ROAS YoY (Return on advertising spend, year over year)
Average transaction value growth YoY
Revenue per product / route / hotel
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True or False: When you share a link to a custom report, you share the data in report.
<label class="wq_answerTxtCtr">False: Sharing a link to a custom report only shares a template for the report</label>
<label class="wq_answerTxtCtr">True: Sharing a link to a custom report shares the data in report</label>
Correct!
Wrong!
When you share a Custom Report, only the configuration information is shared. Your data remains private.
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Which of the following are valid scopes of dimensions?
<label class="wq_answerTxtCtr">User level, campaign level, session level, hit level</label>
<label class="wq_answerTxtCtr">None of these answer is correct</label>
<label class="wq_answerTxtCtr">Campaign level, session level, hit level</label>
<label class="wq_answerTxtCtr">User level, session level, hit level</label>
<label class="wq_answerTxtCtr">Session level, hit level</label>
Correct!
Wrong!
Custom dimensions and metrics are set at the property level in a Google Analytics account. You can use them to collect and analyze data that Google Analytics doesn’t automatically track. There are four scopes in custom dimensions, Hit, Session, User and Product.
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Which of the following would you use to show two date ranges on the same graph?
<label class="wq_answerTxtCtr">Data comparison</label>
<label class="wq_answerTxtCtr">Pivot table</label>
<label class="wq_answerTxtCtr">Motion chart</label>
<label class="wq_answerTxtCtr">Secondary dimension</label>
<label class="wq_answerTxtCtr">Plot rows</label>
Correct!
Wrong!
The date range selector at the top right of your report pages allows you to select a date range, and optionally to compare that range to another one, so you can see data for different time periods in your reports
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You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?
<label class="wq_answerTxtCtr">Destination URL</label>
<label class="wq_answerTxtCtr">Campaign</label>
<label class="wq_answerTxtCtr">Ad group</label>
<label class="wq_answerTxtCtr">Placements</label>
<label class="wq_answerTxtCtr">Keywords</label>
Correct!
Wrong!
This dimension lets you see the URLs to which you’ve directed users from your AdWords ads, along with any campaign tagging in those URLs.
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Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?
<label class="wq_answerTxtCtr">Conversion Rate</label>
<label class="wq_answerTxtCtr">Assisted Conversion Value</label>
<label class="wq_answerTxtCtr">First Interaction (Click) Conversions</label>
<label class="wq_answerTxtCtr">None of these metrics</label>
Correct!
Wrong!
In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
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Which of the following reports allow you to identify the terms visitors use to conduct searches within your site?
<label class="wq_answerTxtCtr">Search Engine Optimization Report</label>
<label class="wq_answerTxtCtr">Site Search Report</label>
<label class="wq_answerTxtCtr">Affinity Categories</label>
<label class="wq_answerTxtCtr">Keyword Report</label>
Correct!
Wrong!
If you use an internal site search, use the Site Search Report to learn what users are searching for after they are already on your site. You can use this data to improve your conversion rate.
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Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
<label class="wq_answerTxtCtr">Bounce rate and average session duration</label>
<label class="wq_answerTxtCtr">Pageviews and bounce rate</label>
<label class="wq_answerTxtCtr">Revenue and average order value</label>
<label class="wq_answerTxtCtr">Pageviews and revenue</label>
Correct!
Wrong!
The following KPIs (Key Performance Indicators) are commonly used by business in your industry:
ROI YoY (Return on investment, year over year)
CPA YoY (Cost per acquisition, year over year)
ROAS YoY (Return on advertising spend, year over year)
Average transaction value growth YoY
Revenue per product / route / hotel
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Which of the following metrics would most strongly suggest a poorly performing landing page?
<label class="wq_answerTxtCtr">% New Visits > 90%</label>
<label class="wq_answerTxtCtr">Session Duration > 5 minutes</label>
<label class="wq_answerTxtCtr">Bounce Rate > 90%</label>
<label class="wq_answerTxtCtr">Bounce Rate < 90%</label>
<label class="wq_answerTxtCtr">None of these answers</label>
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Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
<label class="wq_answerTxtCtr">javaScript tracking code</label>
<label class="wq_answerTxtCtr">Google Analytics mobile SDK</label>
<label class="wq_answerTxtCtr">Measurement protocol</label>
<label class="wq_answerTxtCtr">Campaign Tracking parameter</label>
<label class="wq_answerTxtCtr">Any of these would be appropriate</label>
Correct!
Wrong!
A standard set of rules for collecting and sending hits from any internet-connected device to Google Analytics. The Measurement Protocol lets you send data to Google Analytics from any internet-connected device.
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Which of following Behavior metrics shows the number of sessions that included a view of pages?
<label class="wq_answerTxtCtr">Bounce Rate</label>
<label class="wq_answerTxtCtr">Unique Pageviews</label>
<label class="wq_answerTxtCtr">Pageviews</label>
<label class="wq_answerTxtCtr">Unique Visits</label>
<label class="wq_answerTxtCtr">Visits</label>
Correct!
Wrong!
The unique pageview statistic represents the number of individual users who have loaded a given page per session. Each user is counted only once per session, no matter how many pages are opened by the same user.
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Which of the following would help you to determine the conversion value of a paid keyword?
<label class="wq_answerTxtCtr">Real-Time</label>
<label class="wq_answerTxtCtr">CPM</label>
<label class="wq_answerTxtCtr">Multi-Channel Funnels</label>
<label class="wq_answerTxtCtr">CTR</label>
<label class="wq_answerTxtCtr">None of these answers</label>
Correct!
Wrong!
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.
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The demographics and interest category information in Google Analytics comes from:
<label class="wq_answerTxtCtr">Survey data filled out by users</label>
<label class="wq_answerTxtCtr">The DoubleClick third-party cookie</label>
<label class="wq_answerTxtCtr">The Adwords first-party cookies</label>
<label class="wq_answerTxtCtr">Information that you upload from your CRM</label>
<label class="wq_answerTxtCtr">Google Tag Manager</label>
Correct!
Wrong!
Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.
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