Google Adwords Google Ads Video Advertising

Question 1

What is a TrueView In-Stream ad on YouTube?

Accepted Answer

An ad that plays before, during, or after YouTube videos and can be skipped after 5 seconds

Answer

TrueView In-Stream ads play before or during YouTube videos and allow viewers to skip after 5 seconds; advertisers only pay when viewers watch at least 30 seconds or interact with the ad.

Question 2

When are you charged for a skippable TrueView In-Stream ad?

Accepted Answer

When a viewer watches at least 30 seconds or the full ad (if shorter), or clicks

Answer

With TrueView In-Stream ads, you're charged when a viewer watches 30 seconds (or the complete ad if shorter than 30 seconds) or interacts with the ad — skippers cost you nothing.

Question 3

What is a bumper ad in YouTube advertising?

Accepted Answer

A non-skippable video ad of up to 6 seconds charged on a CPM basis

Answer

Bumper ads are 6-second non-skippable video ads sold on a CPM basis, designed to deliver a brief, memorable brand message.

Question 4

What are TrueView Video Discovery ads?

Accepted Answer

Ads shown as sponsored thumbnails in YouTube search results and alongside related videos

Answer

TrueView Discovery ads appear as sponsored thumbnails in YouTube search results, on the YouTube homepage, and next to related videos — viewers click the thumbnail to watch.

Question 5

What is CPV (Cost Per View) in YouTube advertising?

Accepted Answer

The amount you pay when a viewer watches or interacts with your video ad

Answer

Cost Per View (CPV) is the bidding model used for TrueView ads where you set the maximum amount you're willing to pay each time a viewer watches or engages with your ad.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Video Advertising