Google Adwords Google Ads Display Network

Question 1

What is the Google Display Network (GDN)?

Accepted Answer

A network of millions of websites, apps, and videos where Google display ads can appear

Answer

The Google Display Network is a collection of over 2 million websites, apps, and Google-owned properties where advertisers can show visual display ads.

Question 2

Which targeting option on the Display Network allows you to show ads on specific websites you choose?

Accepted Answer

Managed placements

Answer

Managed placements let you select specific websites, YouTube channels, apps, or pages where you want your display ads to appear.

Question 3

What is a Responsive Display Ad (RDA)?

Accepted Answer

An ad format where you upload assets and Google automatically creates and tests ad combinations

Answer

Responsive Display Ads accept images, headlines, logos, and descriptions, then Google's machine learning automatically creates and optimizes combinations to fit available ad spaces.

Question 4

What is 'contextual targeting' on the Google Display Network?

Accepted Answer

Showing ads on pages whose content matches your selected keywords or topics

Answer

Contextual targeting matches your ads to relevant web pages by analyzing keyword and topic relevance of the page content against your campaign settings.

Question 5

What is remarketing in the context of the Google Display Network?

Accepted Answer

Re-targeting users who have previously interacted with your website or app

Answer

Remarketing allows you to show ads to people who have previously visited your website or used your app, keeping your brand top-of-mind as they browse other sites.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Display Network