Google Certification Techniques 3

Question 1

Which keyword match type technique offers the broadest reach while still using smart signals?

Accepted Answer

Broad match with Smart Bidding

Answer

Broad match paired with Smart Bidding reaches wide while letting automation control quality.

Question 2

A technique for testing two ad variations against each other to find the winner is called:

Accepted Answer

A/B experiment

Answer

A/B experiments compare variants to identify the higher-performing ad.

Question 3

Which technique adjusts bids based on the time of day or day of week?

Accepted Answer

Ad scheduling (dayparting)

Answer

Ad scheduling lets you raise or lower bids during higher-value time periods.

Question 4

To measure offline sales driven by clicks, which technique should you use?

Accepted Answer

Offline conversion tracking

Answer

Offline conversion tracking ties ad clicks to sales that happen outside the website.

Question 5

Which technique increases ad visibility by adding extra clickable information beneath an ad?

Accepted Answer

Adding assets (extensions) like sitelinks and callouts

Answer

Assets such as sitelinks and callouts expand the ad and improve CTR.

Google Certification Practice Test