Google Certification Google Video Advertising and YouTube Certification 1 — Questions and Answers
Question 1: What is the primary ad format that YouTube viewers can skip after 5 seconds?
- Bumper ads
- Non-skippable in-stream ads
- Skippable in-stream ads (Correct answer)
- Discovery ads
Correct answer: Skippable in-stream ads
Skippable in-stream ads play before, during, or after videos and allow viewers to skip after 5 seconds; advertisers are only charged if viewers watch 30+ seconds.
Question 2: What are YouTube 'Bumper ads' and how long can they be?
- Skippable ads up to 60 seconds long
- Non-skippable short-form ads that are exactly 6 seconds long (Correct answer)
- Banner ads displayed beside the video player
- Overlay ads that appear on the bottom of videos
Correct answer: Non-skippable short-form ads that are exactly 6 seconds long
Bumper ads are non-skippable 6-second video ads that play before YouTube videos, designed for broad reach and brand awareness.
Question 3: What bidding model is used for skippable TrueView in-stream ads on YouTube?
- CPM — cost per thousand impressions
- CPC — cost per click
- CPV — cost per view (Correct answer)
- CPA — cost per acquisition
Correct answer: CPV — cost per view
TrueView in-stream ads use CPV (Cost Per View) bidding, where advertisers pay when a viewer watches 30 seconds or interacts with the ad.
Question 4: What is a 'YouTube Masthead ad' and where does it appear?
- An ad that appears in YouTube search results
- A premium placement ad that appears at the top of the YouTube home feed (Correct answer)
- A banner ad shown inside video content
- An ad that appears on the YouTube channel page
Correct answer: A premium placement ad that appears at the top of the YouTube home feed
YouTube Masthead ads are premium placements at the top of the YouTube home feed, reserved on a CPD (cost per day) or CPM basis.
Question 5: What does 'view-through conversion' measure in YouTube advertising?
- Conversions from users who clicked your video ad
- Conversions from users who saw but did not click your video ad, then later converted (Correct answer)
- Total video views that led to website visits
- The conversion rate for viewers who watched 100% of your video
Correct answer: Conversions from users who saw but did not click your video ad, then later converted
View-through conversions track users who saw your video ad (but didn't click) and then completed a conversion on your site within the conversion window.
Question 6: What YouTube audience targeting option lets you reach users actively researching products similar to yours?
- Affinity audiences
- In-market audiences
- Life events audiences
- Custom intent audiences (Correct answer)
Correct answer: Custom intent audiences
Custom intent audiences let you define your own audience based on specific keywords and URLs people recently searched, allowing highly targeted YouTube ad reach.
Google Certification Google Video Advertising and YouTube Certification 1
What is the primary ad format that YouTube viewers can skip after 5 seconds?