Google Certification Google Video Advertising and YouTube Certification

Question 1

What is the primary ad format that YouTube viewers can skip after 5 seconds?

Accepted Answer

Skippable in-stream ads

Answer

Bumper ads

Answer

Non-skippable in-stream ads

Answer

Discovery ads

Question 2

What are YouTube 'Bumper ads' and how long can they be?

Accepted Answer

Non-skippable short-form ads that are exactly 6 seconds long

Answer

Skippable ads up to 60 seconds long

Answer

Banner ads displayed beside the video player

Answer

Overlay ads that appear on the bottom of videos

Question 3

What bidding model is used for skippable TrueView in-stream ads on YouTube?

Accepted Answer

CPV — cost per view

Answer

CPM — cost per thousand impressions

Answer

CPC — cost per click

Answer

CPA — cost per acquisition

Question 4

What is a 'YouTube Masthead ad' and where does it appear?

Accepted Answer

A premium placement ad that appears at the top of the YouTube home feed

Answer

An ad that appears in YouTube search results

Answer

A banner ad shown inside video content

Answer

An ad that appears on the YouTube channel page

Question 5

What does 'view-through conversion' measure in YouTube advertising?

Accepted Answer

Conversions from users who saw but did not click your video ad, then later converted

Answer

Conversions from users who clicked your video ad

Answer

Total video views that led to website visits

Answer

The conversion rate for viewers who watched 100% of your video

Question 6

What YouTube audience targeting option lets you reach users actively researching products similar to yours?

Accepted Answer

Custom intent audiences

Answer

Affinity audiences

Answer

In-market audiences

Answer

Life events audiences