Google Certification Google Shopping and Display Advertising Certification

Question 1

What is a Google Shopping campaign primarily used for?

Accepted Answer

Promoting physical products by showing product images, prices, and store names in search results

Answer

Displaying text ads on search results pages

Answer

Running video ads on YouTube

Answer

Sending email marketing campaigns

Question 2

Where must product data be uploaded before running Google Shopping ads?

Accepted Answer

Google Merchant Center

Answer

Google Ads Manager

Answer

Google Analytics

Answer

Google Tag Manager

Question 3

What targeting method does the Google Display Network use to show ads to users who previously visited your website?

Accepted Answer

Remarketing

Answer

Keyword targeting

Answer

Topic targeting

Answer

Placement targeting

Question 4

What is a 'Smart Shopping' campaign in Google Ads?

Accepted Answer

An automated campaign that combines Shopping and Display remarketing, optimized by Google's machine learning

Answer

A campaign targeting only high-income shoppers

Answer

A campaign that only runs on Google Shopping tab

Answer

A campaign exclusively for luxury brands

Question 5

What is the Google Display Network (GDN)?

Accepted Answer

A collection of over 2 million websites, apps, and videos where Google ads can appear

Answer

A network of Google-owned websites only

Answer

A platform for managing Google My Business listings

Answer

A tool for creating display ad designs

Question 6

In Google Shopping, what is the 'GTIN' and why is it important?

Accepted Answer

Global Trade Item Number — a standardized product identifier that improves ad matching accuracy

Answer

Google Traffic Insight Number — tracks ad clicks

Answer

General Targeting Index Number — determines bid amounts

Answer

Google Tag Integration Network — links GA4 to Shopping