Basic Google Certification

Question 1

When a user queries a particular search engine, the majority of search engines return two different kinds of result listings, known as _________________ and ______________.

Accepted Answer

Organic listings and paid listings

Answer

White hat listings and black hat listings

Answer

Basic listings and premium listings

Answer

White hat listings and black hat listings

Question 2

On Google, the results are separate from one another even though they both show up in response to the same user query.

Accepted Answer

TRUE

Answer

FALSE

Question 3

A page's __________________ score is determined by the inbound links it receives from other pages.

Accepted Answer

Page Rank

Answer

Backlinks

Answer

Alexa Rank

Answer

Keyword

Question 4

The process of marketing and advertising a website through search engine sponsored listings, or advertisements, is called _______.

Accepted Answer

SEM (Search Engine Marketing)

Answer

SMM (Social Media Marketing)

Question 5

You must first register for an account with the advertising product or branch of a particular search engine in order to create an advertisement for it. This product is ____________ for Google.

Accepted Answer

AdSense

Answer

AdWords

Answer

AdPlus

Answer

Business Portal

Question 6

As Google does not use a pay-per-click model, you only have to pay a monthly fee rather than getting charged each time a user clicks on your advertisement.

Accepted Answer

FALSE

Answer

TRUE

Question 7

Check all that apply. There are various formats available for ads on the Google Display Network, including ____________.

Accepted Answer

Graphical image ads

Answer

Tv and radio ads

Google Certification Basic Google Certification

When a user queries a particular search engine, the majority of search engines return two different kinds of result listings, known as ___ and .