Google Certification Techniques 3 — Questions and Answers
Question 1: Which keyword match type technique offers the broadest reach while still using smart signals?
- Broad match with Smart Bidding (Correct answer)
- Exact match only
- Phrase match with manual CPC
- Negative match
Correct answer: Broad match with Smart Bidding
Broad match paired with Smart Bidding reaches wide while letting automation control quality.
Question 2: A technique for testing two ad variations against each other to find the winner is called:
- A/B experiment (Correct answer)
- Budget capping
- Geo-fencing
- Dayparting
Correct answer: A/B experiment
A/B experiments compare variants to identify the higher-performing ad.
Question 3: Which technique adjusts bids based on the time of day or day of week?
- Ad scheduling (dayparting) (Correct answer)
- Negative keywords
- Conversion import
- Asset pinning
Correct answer: Ad scheduling (dayparting)
Ad scheduling lets you raise or lower bids during higher-value time periods.
Question 4: To measure offline sales driven by clicks, which technique should you use?
- Offline conversion tracking (Correct answer)
- Bounce rate analysis
- Impression share reports
- Keyword diagnosis
Correct answer: Offline conversion tracking
Offline conversion tracking ties ad clicks to sales that happen outside the website.
Question 5: Which technique increases ad visibility by adding extra clickable information beneath an ad?
- Adding assets (extensions) like sitelinks and callouts (Correct answer)
- Lowering the bid
- Pausing the campaign
- Reducing headlines
Correct answer: Adding assets (extensions) like sitelinks and callouts
Assets such as sitelinks and callouts expand the ad and improve CTR.
Question 6: In Display campaigns, which technique limits how many times one user sees your ad?
- Frequency capping (Correct answer)
- Target CPA
- Broad match
- Remarketing lists
Correct answer: Frequency capping
Frequency capping restricts impressions per user to avoid ad fatigue.
Question 7: Which optimization technique reallocates budget toward the best-performing campaigns?
- Portfolio bid strategies / budget shifting (Correct answer)
- Disabling tracking
- Adding duplicate keywords
- Removing all negatives
Correct answer: Portfolio bid strategies / budget shifting
Shifting budget to top performers maximizes overall return on spend.
Google Certification Techniques 3
Which keyword match type technique offers the broadest reach while still using smart signals?