Google Certification Techniques

Question 1

When a user clicks through your advertisement to your website, you want them to take a specific action (like making a purchase, subscribing to your newsletter, or requesting a quote).
This is known as direct response.

Accepted Answer

TRUE

Answer

FALSE

Question 2

If increasing awareness and visibility of your product, service, or cause is the primary reason you are advertising online, then your advertising objective is probably ________________.

Accepted Answer

Branding

Answer

Strategic Planning

Answer

Market Research

Answer

Direct Response

Question 3

What is meant by ROI?

Accepted Answer

Return On Investment

Answer

Real Online Image

Answer

Rankings Online Immediately

Answer

Ranking On Internet

Question 4

To use Google AdWords, you do not need to create an account.

Accepted Answer

FALSE

Answer

TRUE

Question 5

For the purpose of advertising the same website, how many Google AdWords accounts are permitted?

Accepted Answer

1

Answer

3

Answer

2

Answer

5

Question 6

AdWords accounts cannot be held by more than one client manager (such as third parties or search engine marketers) who uses a My Client Center.

Accepted Answer

TRUE

Answer

FALSE

Question 7

To oversee an advertiser's AdWords account, one needs to possess Google Certification.

Accepted Answer

FALSE

Answer

TRUE

When a user clicks through your advertisement to your website, you want them to take a specific action (like making a purchase, subscribing to your newsletter, or requesting a quote).This is known as direct response.

When a user clicks through your advertisement to your website, you want them to take a specific action (like making a purchase, subscribing to your newsletter, or requesting a quote).
This is known as direct response.