Google Certification Google Ads Audience Targeting 1 — Questions and Answers
Question 1: What is the minimum list size required to activate a remarketing list on the Google Display Network?
- 50 active users
- 100 active users (Correct answer)
- 500 active users
- 1,000 active users
Correct answer: 100 active users
Google Display Network remarketing requires at least 100 active users in your list before ads can begin serving.
Question 2: What is the minimum list size required to use Remarketing Lists for Search Ads (RLSA)?
- 100 users in the last 30 days
- 500 users in the last 30 days
- 1,000 users in the last 30 days (Correct answer)
- 5,000 users in the last 30 days
Correct answer: 1,000 users in the last 30 days
RLSA requires at least 1,000 active users in the past 30 days before the list can be applied to a Search campaign.
Question 3: What does the Customer Match feature in Google Ads allow advertisers to do?
- Track on-site visitor behavior in real time
- Target users by uploading first-party data like email addresses (Correct answer)
- Automatically raise bids for high-value returning users
- Create lookalike audiences from website visitor cookies
Correct answer: Target users by uploading first-party data like email addresses
Customer Match lets advertisers upload first-party customer data (email addresses, phone numbers, mailing addresses) to reach those specific users across Google properties.
Question 4: Which audience segment type targets users who are actively researching or comparing products in a specific category?
- Affinity audiences
- Custom audiences
- In-market audiences (Correct answer)
- Life events audiences
Correct answer: In-market audiences
In-market audiences reach users Google has identified as actively researching or comparing products or services in a particular category, signaling strong purchase intent.
Question 5: What is the maximum membership duration allowed for a Google Ads remarketing list?
- 90 days
- 180 days
- 365 days
- 540 days (Correct answer)
Correct answer: 540 days
Google Ads allows a maximum remarketing list membership duration of 540 days, enabling long-term audience targeting well beyond a single year.
Question 6: Which audience type groups users based on long-term interests, passions, and lifestyle habits rather than immediate purchase intent?
- In-market audiences
- Custom segments
- Affinity audiences (Correct answer)
- Remarketing lists
Correct answer: Affinity audiences
Affinity audiences represent users' enduring interests and passions, making them best suited for brand awareness campaigns rather than direct-response targeting.
Question 7: What distinguishes dynamic remarketing from standard remarketing in Google Ads?
- Dynamic remarketing adjusts bids automatically based on user value
- Dynamic remarketing shows ads only on mobile devices
- Dynamic remarketing displays personalized ads featuring the exact products a user viewed on your site (Correct answer)
- Dynamic remarketing targets users who have never visited your website
Correct answer: Dynamic remarketing displays personalized ads featuring the exact products a user viewed on your site
Dynamic remarketing generates personalized ads that automatically include the specific products or services a user previously viewed, dramatically increasing ad relevance.
Google Certification Google Ads Audience Targeting 1
What is the minimum list size required to activate a remarketing list on the Google Display Network?