Google Ads Audience Targeting Flashcards

What is the minimum list size required to activate a remarketing list on the Google Display Network?

Answer: 100 active users

Google Display Network remarketing requires at least 100 active users in your list before ads can begin serving.

What is the minimum list size required to use Remarketing Lists for Search Ads (RLSA)?

Answer: 1,000 users in the last 30 days

RLSA requires at least 1,000 active users in the past 30 days before the list can be applied to a Search campaign.

What does the Customer Match feature in Google Ads allow advertisers to do?

Answer: Target users by uploading first-party data like email addresses

Customer Match lets advertisers upload first-party customer data (email addresses, phone numbers, mailing addresses) to reach those specific users across Google properties.

Which audience segment type targets users who are actively researching or comparing products in a specific category?

Answer: In-market audiences

In-market audiences reach users Google has identified as actively researching or comparing products or services in a particular category, signaling strong purchase intent.

What is the maximum membership duration allowed for a Google Ads remarketing list?

Answer: 540 days

Google Ads allows a maximum remarketing list membership duration of 540 days, enabling long-term audience targeting well beyond a single year.

Which audience type groups users based on long-term interests, passions, and lifestyle habits rather than immediate purchase intent?

Answer: Affinity audiences

Affinity audiences represent users' enduring interests and passions, making them best suited for brand awareness campaigns rather than direct-response targeting.

What distinguishes dynamic remarketing from standard remarketing in Google Ads?

Answer: Dynamic remarketing displays personalized ads featuring the exact products a user viewed on your site

Dynamic remarketing generates personalized ads that automatically include the specific products or services a user previously viewed, dramatically increasing ad relevance.