Google Certification Google Analytics Certification 4

Question 1

What is the maximum default data retention period for user-level data in GA4 standard properties?

Accepted Answer

14 months

Answer

26 months

Answer

50 months

Answer

Indefinitely

Question 2

Which GA4 component is the container that holds your website or app data?

Accepted Answer

Property

Answer

Account

Answer

Data stream

Answer

View

Question 3

What does a Data Stream represent in GA4?

Accepted Answer

A source of data from a website, iOS app, or Android app

Answer

A single user session

Answer

A custom report

Answer

An audience segment

Question 4

Which attribution model is the GA4 default for reporting conversions?

Accepted Answer

Data-driven attribution

Answer

Last click

Answer

First click

Answer

Linear

Question 5

What is required to link GA4 with Google Ads for shared audiences and conversions?

Accepted Answer

Admin access to both and a product link in GA4 settings

Answer

Only a tracking ID

Answer

A BigQuery export

Answer

Enhanced Measurement enabled

Question 6

Which GA4 export integration is free and allows raw event-level data analysis with SQL?

Accepted Answer

BigQuery export

Answer

Looker Studio

Answer

Data API

Answer

Measurement Protocol

Question 7

What does the GA4 Measurement Protocol allow developers to do?

Accepted Answer

Send events to GA4 directly from servers or devices

Answer

Build custom dashboards

Answer

Create audiences

Answer

Set retention periods