Google Certification Google Ads Fundamentals

Question 1

What is Quality Score in Google Ads?

Accepted Answer

A 1-10 rating of the relevance and quality of your keywords, ads, and landing pages

Answer

The number of clicks your ad receives

Answer

Your daily ad budget

Answer

Your Google account age

Question 2

What is the difference between broad match, phrase match, and exact match keywords?

Accepted Answer

Broad matches related queries, phrase matches queries containing the phrase, exact matches the specific query

Answer

They all work the same way

Answer

Broad is more restrictive than exact

Answer

Phrase match only works for single words

Question 3

How does the Google Ads auction determine ad placement?

Accepted Answer

Ad Rank = Max Bid × Quality Score, plus ad extension impact

Answer

Highest bidder always wins the top position

Answer

Ads are placed randomly

Answer

Based solely on account age

Question 4

What are responsive search ads (RSAs)?

Accepted Answer

Ads where you provide multiple headlines and descriptions, and Google automatically tests combinations

Answer

Static ads that never change

Answer

Ads that only appear on mobile devices

Answer

Ads that respond to customer emails

Question 5

What is remarketing in Google Ads?

Accepted Answer

Showing ads to people who have previously visited your website or used your app

Answer

Sending emails to past customers

Answer

Reposting social media content

Answer

Redesigning your marketing materials

Question 6

What is a conversion in Google Ads?

Accepted Answer

A completed desired action by a user after clicking an ad, such as a purchase, sign-up, or phone call

Answer

Any click on your ad

Answer

An impression of your ad

Answer

A change to your ad settings