Google Certification Techniques 2

Question 1

When structuring a Google Ads account, which technique groups closely related keywords for tighter ad relevance?

Accepted Answer

Single-themed ad groups

Answer

Single-themed ad groups keep keywords and ads tightly aligned, improving Quality Score and relevance.

Question 2

Which bidding technique automatically sets bids to maximize conversions within a target cost-per-action?

Accepted Answer

Target CPA

Answer

Target CPA bidding uses machine learning to optimize bids toward a desired cost per conversion.

Question 3

To improve Quality Score, the most effective technique is to optimize which three components?

Accepted Answer

Expected CTR, ad relevance, and landing page experience

Answer

Quality Score is driven by expected CTR, ad relevance, and landing page experience.

Question 4

Which technique helps prevent ads from showing on irrelevant searches?

Accepted Answer

Adding negative keywords

Answer

Negative keywords block ads from triggering on unwanted or irrelevant queries.

Question 5

In Google Analytics, which technique isolates a specific subset of users for deeper analysis?

Accepted Answer

Creating a segment

Answer

Segments isolate subsets of data (e.g., mobile users) for comparative analysis.

Google Certification Practice Test