Google Certification Techniques 2 — Questions and Answers
Question 1: When structuring a Google Ads account, which technique groups closely related keywords for tighter ad relevance?
- Single-themed ad groups (Correct answer)
- One giant catch-all ad group
- Mixing brand and generic terms together
- Random keyword assignment
Correct answer: Single-themed ad groups
Single-themed ad groups keep keywords and ads tightly aligned, improving Quality Score and relevance.
Question 2: Which bidding technique automatically sets bids to maximize conversions within a target cost-per-action?
- Target CPA (Correct answer)
- Manual CPC
- Maximize clicks
- Enhanced viewability
Correct answer: Target CPA
Target CPA bidding uses machine learning to optimize bids toward a desired cost per conversion.
Question 3: To improve Quality Score, the most effective technique is to optimize which three components?
- Expected CTR, ad relevance, and landing page experience (Correct answer)
- Bid, budget, and location
- Headline color, font, and size
- Domain age, IP, and hosting
Correct answer: Expected CTR, ad relevance, and landing page experience
Quality Score is driven by expected CTR, ad relevance, and landing page experience.
Question 4: Which technique helps prevent ads from showing on irrelevant searches?
- Adding negative keywords (Correct answer)
- Raising the daily budget
- Broadening all match types
- Pausing conversion tracking
Correct answer: Adding negative keywords
Negative keywords block ads from triggering on unwanted or irrelevant queries.
Question 5: In Google Analytics, which technique isolates a specific subset of users for deeper analysis?
- Creating a segment (Correct answer)
- Deleting the property
- Exporting raw logs only
- Disabling filters
Correct answer: Creating a segment
Segments isolate subsets of data (e.g., mobile users) for comparative analysis.
Question 6: Which responsive search ad technique improves performance by giving the system more to test?
- Providing multiple distinct headlines and descriptions (Correct answer)
- Repeating one headline several times
- Using only one description
- Pinning every asset to a fixed position
Correct answer: Providing multiple distinct headlines and descriptions
Supplying many varied assets lets Google test combinations and serve the best-performing mix.
Question 7: Which audience technique re-engages users who previously visited your site?
- Remarketing (Correct answer)
- Demographic exclusion
- Frequency capping
- Brand lift surveys
Correct answer: Remarketing
Remarketing targets past visitors to bring them back toward conversion.
Google Certification Techniques 2
When structuring a Google Ads account, which technique groups closely related keywords for tighter ad relevance?