Google Certification Online Google Ads Certification 4

Question 1

Which type of keyword match would the term [running shoes] in square brackets represent?

Accepted Answer

Exact match

Answer

Square brackets denote exact match in Google Ads.

Question 2

What is the primary goal of a Display campaign compared to a Search campaign?

Accepted Answer

Build awareness by showing visual ads across websites and apps

Answer

Display campaigns reach broad audiences with visual ads to build awareness.

Question 3

Which tool helps you discover new keyword ideas and estimate search volume?

Accepted Answer

Keyword Planner

Answer

Keyword Planner provides keyword ideas, volume, and bid estimates.

Question 4

What does 'attribution model' determine in Google Ads?

Accepted Answer

How conversion credit is assigned across touchpoints

Answer

Attribution models decide which clicks get credit for a conversion.

Question 5

Which campaign goal would best fit a business wanting more phone calls from local customers?

Accepted Answer

Leads with call assets and location targeting

Answer

Call assets and local targeting drive phone leads from nearby customers.

Google Certification Practice Test