Google Certification Online Google Ads Certification 4

Question 1

Which type of keyword match would the term [running shoes] in square brackets represent?

Accepted Answer

Exact match

Answer

Broad match

Answer

Phrase match

Answer

Negative match

Question 2

What is the primary goal of a Display campaign compared to a Search campaign?

Accepted Answer

Build awareness by showing visual ads across websites and apps

Answer

Capture high-intent search queries

Answer

Rank organically

Answer

Send transactional emails

Question 3

Which tool helps you discover new keyword ideas and estimate search volume?

Accepted Answer

Keyword Planner

Answer

Google Analytics

Answer

Tag Manager

Answer

Search Console only

Question 4

What does 'attribution model' determine in Google Ads?

Accepted Answer

How conversion credit is assigned across touchpoints

Answer

The daily budget cap

Answer

The geographic targeting

Answer

The ad rotation speed

Question 5

Which campaign goal would best fit a business wanting more phone calls from local customers?

Accepted Answer

Leads with call assets and location targeting

Answer

Website traffic only

Answer

App promotion

Answer

Brand awareness on YouTube

Question 6

What is a key advantage of Smart Bidding over manual bidding?

Accepted Answer

It uses auction-time signals to optimize bids automatically

Answer

It removes all costs

Answer

It ignores conversion data

Answer

It only works for Display

Question 7

Which metric divides total cost by the number of conversions?

Accepted Answer

Cost per conversion (CPA)

Answer

Click-through rate

Answer

Impression share

Answer

Average CPC