Google Certification Online Google Ads Certification 3

Question 1

Which campaign type is best suited for driving app installs across Google's networks?

Accepted Answer

App campaigns

Answer

App campaigns promote installs and engagement across Search, Play, YouTube, and Display.

Question 2

What is the function of ad extensions (assets) in Search campaigns?

Accepted Answer

Provide additional information and increase ad visibility

Answer

Assets like sitelinks and callouts add useful details and can improve CTR.

Question 3

In Performance Max campaigns, what does Google use to optimize across all channels?

Accepted Answer

Automated bidding and machine learning with your asset groups

Answer

Performance Max relies on automation to serve assets across all Google inventory.

Question 4

Which audience type lets you reach people who previously visited your website?

Accepted Answer

Remarketing audiences

Answer

Remarketing targets users who have already interacted with your site or app.

Question 5

What does 'impression share' indicate?

Accepted Answer

The percentage of impressions you received out of those you were eligible for

Answer

Impression share shows how often your ads appeared versus the total available.

Google Certification Practice Test