Google Certification Online Google Ads Certification 3 — Questions and Answers
Question 1: Which campaign type is best suited for driving app installs across Google's networks?
- App campaigns (Correct answer)
- Search campaigns
- Local campaigns
- Discovery campaigns
Correct answer: App campaigns
App campaigns promote installs and engagement across Search, Play, YouTube, and Display.
Question 2: What is the function of ad extensions (assets) in Search campaigns?
- Provide additional information and increase ad visibility (Correct answer)
- Lower the keyword bid automatically
- Block competitor ads
- Replace the headline
Correct answer: Provide additional information and increase ad visibility
Assets like sitelinks and callouts add useful details and can improve CTR.
Question 3: In Performance Max campaigns, what does Google use to optimize across all channels?
- Automated bidding and machine learning with your asset groups (Correct answer)
- Manual placements only
- A single static banner
- Keyword bids alone
Correct answer: Automated bidding and machine learning with your asset groups
Performance Max relies on automation to serve assets across all Google inventory.
Question 4: Which audience type lets you reach people who previously visited your website?
- Remarketing audiences (Correct answer)
- In-market audiences
- Affinity audiences
- Demographic audiences
Correct answer: Remarketing audiences
Remarketing targets users who have already interacted with your site or app.
Question 5: What does 'impression share' indicate?
- The percentage of impressions you received out of those you were eligible for (Correct answer)
- Total clicks received
- Average position
- Number of conversions
Correct answer: The percentage of impressions you received out of those you were eligible for
Impression share shows how often your ads appeared versus the total available.
Question 6: Which bidding strategy is ideal when the goal is to maximize visibility at the top of the search page?
- Target impression share (Correct answer)
- Target CPA
- Maximize conversions
- Manual CPC
Correct answer: Target impression share
Target impression share bids to place ads in a chosen position on the page.
Question 7: What is the recommended minimum number of headlines to provide for a Responsive Search Ad to perform well?
- At least 5, ideally closer to the maximum allowed (Correct answer)
- Exactly 1
- No headlines are needed
- At least 20
Correct answer: At least 5, ideally closer to the maximum allowed
Providing more headline variations gives the system more combinations to test.
Google Certification Online Google Ads Certification 3
Which campaign type is best suited for driving app installs across Google's networks?