Google Certification Online Google Ads Certification 3

Question 1

Which campaign type is best suited for driving app installs across Google's networks?

Accepted Answer

App campaigns

Answer

Search campaigns

Answer

Local campaigns

Answer

Discovery campaigns

Question 2

What is the function of ad extensions (assets) in Search campaigns?

Accepted Answer

Provide additional information and increase ad visibility

Answer

Lower the keyword bid automatically

Answer

Block competitor ads

Answer

Replace the headline

Question 3

In Performance Max campaigns, what does Google use to optimize across all channels?

Accepted Answer

Automated bidding and machine learning with your asset groups

Answer

Manual placements only

Answer

A single static banner

Answer

Keyword bids alone

Question 4

Which audience type lets you reach people who previously visited your website?

Accepted Answer

Remarketing audiences

Answer

In-market audiences

Answer

Affinity audiences

Answer

Demographic audiences

Question 5

What does 'impression share' indicate?

Accepted Answer

The percentage of impressions you received out of those you were eligible for

Answer

Total clicks received

Answer

Average position

Answer

Number of conversions

Question 6

Which bidding strategy is ideal when the goal is to maximize visibility at the top of the search page?

Accepted Answer

Target impression share

Answer

Target CPA

Answer

Maximize conversions

Answer

Manual CPC

Question 7

What is the recommended minimum number of headlines to provide for a Responsive Search Ad to perform well?

Accepted Answer

At least 5, ideally closer to the maximum allowed

Answer

Exactly 1

Answer

No headlines are needed

Answer

At least 20