Google Certification Online Google Ads Certification 2

Question 1

Which bidding strategy automatically sets bids to get as many conversions as possible at a target cost per action?

Accepted Answer

Target CPA

Answer

Target CPA uses Smart Bidding to optimize for conversions at the cost-per-acquisition you set.

Question 2

What does a high Quality Score primarily help an advertiser achieve?

Accepted Answer

Lower cost per click and better ad positions

Answer

Higher Quality Score can reduce CPC and improve ad rank for the same bid.

Question 3

In a Search campaign, what is the purpose of negative keywords?

Accepted Answer

To prevent ads from showing on irrelevant searches

Answer

Negative keywords exclude unwanted search terms so ads only show on relevant queries.

Question 4

Which match type gives advertisers the broadest reach with the least control over which searches trigger the ad?

Accepted Answer

Broad match

Answer

Broad match shows ads on the widest range of related queries.

Question 5

What is the main benefit of using Responsive Search Ads?

Accepted Answer

Google tests multiple headline and description combinations automatically

Answer

RSAs let Google mix and match assets to find the best-performing combinations.

Google Certification Practice Test