Google Certification Online Google Ads Certification 2 — Questions and Answers
Question 1: Which bidding strategy automatically sets bids to get as many conversions as possible at a target cost per action?
- Target CPA (Correct answer)
- Maximize clicks
- Manual CPC
- Target impression share
Correct answer: Target CPA
Target CPA uses Smart Bidding to optimize for conversions at the cost-per-acquisition you set.
Question 2: What does a high Quality Score primarily help an advertiser achieve?
- Lower cost per click and better ad positions (Correct answer)
- Guaranteed top placement
- Free clicks
- A larger daily budget
Correct answer: Lower cost per click and better ad positions
Higher Quality Score can reduce CPC and improve ad rank for the same bid.
Question 3: In a Search campaign, what is the purpose of negative keywords?
- To prevent ads from showing on irrelevant searches (Correct answer)
- To increase impressions
- To raise Quality Score directly
- To pause the campaign
Correct answer: To prevent ads from showing on irrelevant searches
Negative keywords exclude unwanted search terms so ads only show on relevant queries.
Question 4: Which match type gives advertisers the broadest reach with the least control over which searches trigger the ad?
- Broad match (Correct answer)
- Phrase match
- Exact match
- Negative match
Correct answer: Broad match
Broad match shows ads on the widest range of related queries.
Question 5: What is the main benefit of using Responsive Search Ads?
- Google tests multiple headline and description combinations automatically (Correct answer)
- They never need optimization
- They guarantee the #1 position
- They cost less per click by default
Correct answer: Google tests multiple headline and description combinations automatically
RSAs let Google mix and match assets to find the best-performing combinations.
Question 6: Which metric measures the percentage of people who clicked your ad after seeing it?
- Click-through rate (CTR) (Correct answer)
- Conversion rate
- Impression share
- Cost per click
Correct answer: Click-through rate (CTR)
CTR is clicks divided by impressions, expressed as a percentage.
Question 7: What does conversion tracking allow an advertiser to measure?
- Actions users take after clicking an ad, such as purchases (Correct answer)
- Only the number of impressions
- Competitor bids
- Server uptime
Correct answer: Actions users take after clicking an ad, such as purchases
Conversion tracking records valuable post-click actions to gauge campaign effectiveness.
Google Certification Online Google Ads Certification 2
Which bidding strategy automatically sets bids to get as many conversions as possible at a target cost per action?