Online Google Ads Certification Flashcards
7 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Online Google Ads Certification flashcards as text
Which bidding strategy automatically sets bids to get as many conversions as possible at a target cost per action?
Answer: Target CPA
Target CPA uses Smart Bidding to optimize for conversions at the cost-per-acquisition you set.
What does a high Quality Score primarily help an advertiser achieve?
Answer: Lower cost per click and better ad positions
Higher Quality Score can reduce CPC and improve ad rank for the same bid.
In a Search campaign, what is the purpose of negative keywords?
Answer: To prevent ads from showing on irrelevant searches
Negative keywords exclude unwanted search terms so ads only show on relevant queries.
Which match type gives advertisers the broadest reach with the least control over which searches trigger the ad?
Answer: Broad match
Broad match shows ads on the widest range of related queries.
What is the main benefit of using Responsive Search Ads?
Answer: Google tests multiple headline and description combinations automatically
RSAs let Google mix and match assets to find the best-performing combinations.
Which metric measures the percentage of people who clicked your ad after seeing it?
Answer: Click-through rate (CTR)
CTR is clicks divided by impressions, expressed as a percentage.
What does conversion tracking allow an advertiser to measure?
Answer: Actions users take after clicking an ad, such as purchases
Conversion tracking records valuable post-click actions to gauge campaign effectiveness.
How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy
Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026