Google Certification Google Analytics Certification 5

Question 1

In GA4, which metric replaced Universal Analytics' 'Bounce Rate' as the inverse measure?

Accepted Answer

Engagement rate

Answer

Engagement rate is the percentage of engaged sessions and is effectively the inverse of bounce rate.

Question 2

What is the GA4 'DebugView' used for?

Accepted Answer

Monitoring event data in real time during implementation testing

Answer

DebugView lets you validate event tracking in real time while testing your GA4 setup.

Question 3

Which type of GA4 audience can be exported to Google Ads for remarketing?

Accepted Answer

Any audience built in GA4 once Google Ads is linked

Answer

Once linked to Google Ads, GA4 audiences can be shared for remarketing campaigns.

Question 4

What does a 'Custom dimension' in GA4 enable you to do?

Accepted Answer

Report on event or user parameters not collected by default

Answer

Custom dimensions let you capture and report on parameters that GA4 doesn't track automatically.

Question 5

In GA4, what is the difference between 'Total users' and 'Active users'?

Accepted Answer

Active users had an engaged session; Total users includes all who triggered any event

Answer

Active users is the primary GA4 user metric counting those with engagement, while total users counts everyone who triggered an event.

Google Certification Practice Test