Google Certification Google Analytics Certification 5

Question 1

In GA4, which metric replaced Universal Analytics' 'Bounce Rate' as the inverse measure?

Accepted Answer

Engagement rate

Answer

Exit rate

Answer

Session duration

Answer

Conversion rate

Question 2

What is the GA4 'DebugView' used for?

Accepted Answer

Monitoring event data in real time during implementation testing

Answer

Viewing historical revenue

Answer

Building funnels

Answer

Managing user permissions

Question 3

Which type of GA4 audience can be exported to Google Ads for remarketing?

Accepted Answer

Any audience built in GA4 once Google Ads is linked

Answer

Only predictive audiences

Answer

Only the default 'All Users' audience

Answer

None — audiences stay in GA4

Question 4

What does a 'Custom dimension' in GA4 enable you to do?

Accepted Answer

Report on event or user parameters not collected by default

Answer

Increase data retention

Answer

Create new properties

Answer

Block bot traffic

Question 5

In GA4, what is the difference between 'Total users' and 'Active users'?

Accepted Answer

Active users had an engaged session; Total users includes all who triggered any event

Answer

They are identical

Answer

Active users are paying customers only

Answer

Total users counts only new visitors

Question 6

Which GA4 setting helps exclude internal company traffic from reports?

Accepted Answer

Defining internal traffic by IP in data stream settings

Answer

Disabling Enhanced Measurement

Answer

Lowering data retention

Answer

Deleting the property

Question 7

What does 'Consent Mode' do in a GA4 implementation?

Accepted Answer

Adjusts how tags behave based on users' cookie consent choices

Answer

Encrypts all event data

Answer

Sets the default attribution model

Answer

Enables BigQuery export