Google Certification Google Analytics Certification 4

Question 1

What is the maximum default data retention period for user-level data in GA4 standard properties?

Accepted Answer

14 months

Answer

GA4 standard properties allow a maximum of 14 months for user and event-level data retention.

Question 2

Which GA4 component is the container that holds your website or app data?

Accepted Answer

Property

Answer

A property in GA4 holds the data collected from a website and/or app.

Question 3

What does a Data Stream represent in GA4?

Accepted Answer

A source of data from a website, iOS app, or Android app

Answer

A data stream is the flow of data from a specific platform, such as web, iOS, or Android, into a property.

Question 4

Which attribution model is the GA4 default for reporting conversions?

Accepted Answer

Data-driven attribution

Answer

GA4 uses data-driven attribution as its default, distributing credit based on modeled contribution of each touchpoint.

Question 5

What is required to link GA4 with Google Ads for shared audiences and conversions?

Accepted Answer

Admin access to both and a product link in GA4 settings

Answer

Linking requires appropriate admin permissions and creating the product link under GA4's Admin settings.

Google Certification Practice Test