Google Certification Google Analytics Certification 2

Question 1

In Google Analytics 4, what is the primary unit of data collection?

Accepted Answer

Events

Answer

GA4 uses an event-based model where every interaction, including pageviews, is collected as an event.

Question 2

Which GA4 report shows where users came from before reaching your site?

Accepted Answer

Acquisition reports

Answer

Acquisition reports detail the channels and sources that brought users to your property.

Question 3

What does the 'Engaged session' metric in GA4 require?

Accepted Answer

A session lasting 10+ seconds, a conversion, or 2+ pageviews

Answer

An engaged session is one that lasts 10+ seconds, has a conversion event, or has 2 or more screen/page views.

Question 4

Which identifier does GA4 NOT use for cross-device identity resolution?

Accepted Answer

Third-party cookie

Answer

GA4 relies on User-ID, Google signals, and device ID, not third-party cookies, for identity resolution.

Question 5

What is a 'parameter' in the context of a GA4 event?

Accepted Answer

Additional information describing the event

Answer

Parameters provide extra detail about an event, such as the page title or value of a purchase.

Google Certification Practice Test