Google Certification Google Analytics Certification 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the primary unit of data collection?
- Events (Correct answer)
- Sessions
- Pageviews
- Hits
Correct answer: Events
GA4 uses an event-based model where every interaction, including pageviews, is collected as an event.
Question 2: Which GA4 report shows where users came from before reaching your site?
- Acquisition reports (Correct answer)
- Engagement reports
- Monetization reports
- Retention reports
Correct answer: Acquisition reports
Acquisition reports detail the channels and sources that brought users to your property.
Question 3: What does the 'Engaged session' metric in GA4 require?
- A session lasting 10+ seconds, a conversion, or 2+ pageviews (Correct answer)
- Any session over 1 minute
- A completed purchase
- At least 5 events fired
Correct answer: A session lasting 10+ seconds, a conversion, or 2+ pageviews
An engaged session is one that lasts 10+ seconds, has a conversion event, or has 2 or more screen/page views.
Question 4: Which identifier does GA4 NOT use for cross-device identity resolution?
- Third-party cookie (Correct answer)
- User-ID
- Google signals
- Device ID
Correct answer: Third-party cookie
GA4 relies on User-ID, Google signals, and device ID, not third-party cookies, for identity resolution.
Question 5: What is a 'parameter' in the context of a GA4 event?
- Additional information describing the event (Correct answer)
- The name of the event
- A user property
- A conversion goal
Correct answer: Additional information describing the event
Parameters provide extra detail about an event, such as the page title or value of a purchase.
Question 6: Which GA4 feature uses machine learning to forecast user behavior like purchase probability?
- Predictive audiences (Correct answer)
- Real-time report
- Funnel exploration
- Cohort analysis
Correct answer: Predictive audiences
Predictive audiences leverage Google's machine learning to estimate metrics like purchase or churn probability.
Question 7: How many events can a single GA4 property collect by default without limits on standard properties?
- Unlimited event types but capped per-event parameters (Correct answer)
- Exactly 200 events
- 50 events per session
- 1,000 events total
Correct answer: Unlimited event types but capped per-event parameters
GA4 allows a large number of distinct events with limits applying to custom parameters and dimensions rather than total events.
Google Certification Google Analytics Certification 2
In Google Analytics 4, what is the primary unit of data collection?