Google Certification Google Ads Fundamentals 3

Question 1

A retailer wants to show product images, prices, and titles directly in search results. Which campaign type should they use?

Accepted Answer

Shopping campaign

Answer

Shopping campaigns use product data from Merchant Center to display rich product listings.

Question 2

What is the recommended action when a Search campaign's keywords have low Quality Scores due to poor landing page experience?

Accepted Answer

Improve the relevance and load speed of the landing page

Answer

Landing page experience is a Quality Score factor, so improving the page raises the score.

Question 3

Which metric represents the percentage of people who clicked your ad after seeing it?

Accepted Answer

Click-through rate (CTR)

Answer

CTR equals clicks divided by impressions, indicating how compelling your ad is.

Question 4

What does the Smart Bidding strategy 'Maximize Conversions' do when no target is set?

Accepted Answer

Spends the full budget to get the most conversions

Answer

Maximize Conversions uses the entire daily budget to drive as many conversions as possible.

Question 5

Which audience type lets you reach people who have previously visited your website?

Accepted Answer

Remarketing audience

Answer

Remarketing targets users who have already interacted with your site or app.

Google Certification Practice Test