Google Certification Google Ads Fundamentals 3 — Questions and Answers
Question 1: A retailer wants to show product images, prices, and titles directly in search results. Which campaign type should they use?
- Shopping campaign (Correct answer)
- Search campaign
- Display campaign
- Discovery campaign
Correct answer: Shopping campaign
Shopping campaigns use product data from Merchant Center to display rich product listings.
Question 2: What is the recommended action when a Search campaign's keywords have low Quality Scores due to poor landing page experience?
- Improve the relevance and load speed of the landing page (Correct answer)
- Increase the bid only
- Pause all conversions tracking
- Switch the account currency
Correct answer: Improve the relevance and load speed of the landing page
Landing page experience is a Quality Score factor, so improving the page raises the score.
Question 3: Which metric represents the percentage of people who clicked your ad after seeing it?
- Click-through rate (CTR) (Correct answer)
- Conversion rate
- Impression share
- Cost per click
Correct answer: Click-through rate (CTR)
CTR equals clicks divided by impressions, indicating how compelling your ad is.
Question 4: What does the Smart Bidding strategy 'Maximize Conversions' do when no target is set?
- Spends the full budget to get the most conversions (Correct answer)
- Caps spend at half the budget
- Optimizes only for clicks
- Stops bidding after one conversion
Correct answer: Spends the full budget to get the most conversions
Maximize Conversions uses the entire daily budget to drive as many conversions as possible.
Question 5: Which audience type lets you reach people who have previously visited your website?
- Remarketing audience (Correct answer)
- Affinity audience
- In-market audience
- Demographic audience
Correct answer: Remarketing audience
Remarketing targets users who have already interacted with your site or app.
Question 6: On the Display Network, what is responsive display ads' main advantage?
- They automatically adjust size, appearance, and format to fit available ad space (Correct answer)
- They only show as text
- They require manual resizing for each placement
- They cannot include images
Correct answer: They automatically adjust size, appearance, and format to fit available ad space
Responsive display ads adapt their format and dimensions to fit nearly any ad slot.
Question 7: What is the purpose of conversion tracking in Google Ads?
- To measure the actions customers take after interacting with your ads (Correct answer)
- To set the account time zone
- To choose ad colors
- To manage user permissions
Correct answer: To measure the actions customers take after interacting with your ads
Conversion tracking records valuable actions like purchases or sign-ups attributed to ads.
Google Certification Google Ads Fundamentals 3
A retailer wants to show product images, prices, and titles directly in search results.
Which campaign type should they use?