Google Certification Google Ads Fundamentals 2

Question 1

Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?

Accepted Answer

Target CPA

Answer

Target CPA adjusts bids in real time to maximize conversions at your specified average cost-per-action.

Question 2

What does Quality Score primarily measure in a Google Ads account?

Accepted Answer

The relevance and quality of your keywords, ads, and landing pages

Answer

Quality Score reflects expected CTR, ad relevance, and landing page experience.

Question 3

In a Search campaign, which match type triggers ads only when the exact meaning of the query matches the keyword?

Accepted Answer

Exact match

Answer

Exact match shows ads for searches that share the same meaning or intent as the keyword.

Question 4

What is the main purpose of adding negative keywords to a campaign?

Accepted Answer

To prevent ads from showing on irrelevant searches

Answer

Negative keywords exclude unwanted search terms, reducing wasted spend and improving relevance.

Question 5

Which campaign type is best suited for driving app installs across Search, Display, YouTube, and Google Play?

Accepted Answer

App campaigns

Answer

App campaigns promote mobile apps across all Google properties using automated targeting and creatives.

Google Certification Practice Test