Google Certification Google Ads Fundamentals 2 — Questions and Answers
Question 1: Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?
- Target CPA (Correct answer)
- Maximize Clicks
- Manual CPC
- Target Impression Share
Correct answer: Target CPA
Target CPA adjusts bids in real time to maximize conversions at your specified average cost-per-action.
Question 2: What does Quality Score primarily measure in a Google Ads account?
- The relevance and quality of your keywords, ads, and landing pages (Correct answer)
- Your total daily budget
- The number of impressions an ad receives
- Your account's billing history
Correct answer: The relevance and quality of your keywords, ads, and landing pages
Quality Score reflects expected CTR, ad relevance, and landing page experience.
Question 3: In a Search campaign, which match type triggers ads only when the exact meaning of the query matches the keyword?
- Exact match (Correct answer)
- Broad match
- Phrase match
- Negative match
Correct answer: Exact match
Exact match shows ads for searches that share the same meaning or intent as the keyword.
Question 4: What is the main purpose of adding negative keywords to a campaign?
- To prevent ads from showing on irrelevant searches (Correct answer)
- To increase the daily budget automatically
- To boost Quality Score directly
- To lower the landing page load time
Correct answer: To prevent ads from showing on irrelevant searches
Negative keywords exclude unwanted search terms, reducing wasted spend and improving relevance.
Question 5: Which campaign type is best suited for driving app installs across Search, Display, YouTube, and Google Play?
- App campaigns (Correct answer)
- Search campaigns
- Local campaigns
- Shopping campaigns
Correct answer: App campaigns
App campaigns promote mobile apps across all Google properties using automated targeting and creatives.
Question 6: What does Ad Rank determine in the Google Ads auction?
- Your ad's position on the results page and whether it shows (Correct answer)
- Your monthly invoice total
- The color of your ad text
- The number of keywords allowed
Correct answer: Your ad's position on the results page and whether it shows
Ad Rank uses your bid, Quality Score, and other factors to decide ad position and eligibility.
Question 7: Which extension allows users to call a business directly by tapping a phone number in the ad?
- Call extension (Correct answer)
- Sitelink extension
- Callout extension
- Structured snippet extension
Correct answer: Call extension
Call extensions (call assets) add a clickable phone number to drive phone leads.
Google Certification Google Ads Fundamentals 2
Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?