Google Certification Google Video Advertising and YouTube Certification 2

Question 1

What is 'Brand Lift' measurement in YouTube advertising?

Accepted Answer

A Google survey-based study measuring the impact of video ads on brand awareness and consideration

Answer

Brand Lift uses Google surveys shown to exposed and control groups to measure how video ads impact brand awareness, ad recall, consideration, and purchase intent.

Question 2

What is a 'Video Action Campaign' on YouTube?

Accepted Answer

A campaign designed to drive conversions by showing skippable ads across YouTube and Display Network

Answer

Video Action Campaigns are conversion-focused campaigns that serve skippable ads on YouTube and across Google video partners, optimized for lower-funnel actions.

Question 3

What is the 'companion banner' in a YouTube skippable in-stream ad?

Accepted Answer

A static or animated image overlay that appears alongside the video ad in the desktop player

Answer

A companion banner is a 300x60 image that appears to the right of the YouTube video player on desktop alongside skippable in-stream ads.

Question 4

What is 'YouTube Select' (formerly Google Preferred) in Google advertising?

Accepted Answer

A program allowing advertisers to buy ads against the top 5% most popular YouTube content

Answer

YouTube Select lets advertisers buy placements against YouTube's most popular and brand-safe content in specific lineups like entertainment or sports.

Question 5

What does 'earned action' mean in the context of YouTube TrueView advertising?

Accepted Answer

Free engagement actions (like channel subscriptions or video likes) that occur after a user watches or interacts with your TrueView ad

Answer

Earned actions are free bonus engagements — such as subscriptions, likes, or views of other videos — that happen within 7 days of a paid TrueView ad interaction.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Video Advertising and YouTube Certification 2