Google Certification Google Video Advertising and YouTube Certification 2 — Questions and Answers
Question 1: What is 'Brand Lift' measurement in YouTube advertising?
- A metric measuring the increase in website traffic from YouTube ads
- A Google survey-based study measuring the impact of video ads on brand awareness and consideration (Correct answer)
- A tool to lift ad frequency caps for brand campaigns
- A metric tracking the number of new subscribers gained from ads
Correct answer: A Google survey-based study measuring the impact of video ads on brand awareness and consideration
Brand Lift uses Google surveys shown to exposed and control groups to measure how video ads impact brand awareness, ad recall, consideration, and purchase intent.
Question 2: What is a 'Video Action Campaign' on YouTube?
- A campaign type that only serves ads on action movies
- A campaign designed to drive conversions by showing skippable ads across YouTube and Display Network (Correct answer)
- A campaign that automatically creates video ads from product images
- A campaign type for promoting YouTube channels only
Correct answer: A campaign designed to drive conversions by showing skippable ads across YouTube and Display Network
Video Action Campaigns are conversion-focused campaigns that serve skippable ads on YouTube and across Google video partners, optimized for lower-funnel actions.
Question 3: What is the 'companion banner' in a YouTube skippable in-stream ad?
- A second video that plays after the main ad
- A static or animated image overlay that appears alongside the video ad in the desktop player (Correct answer)
- A banner ad on the YouTube channel page
- An interactive end card added to organic YouTube videos
Correct answer: A static or animated image overlay that appears alongside the video ad in the desktop player
A companion banner is a 300x60 image that appears to the right of the YouTube video player on desktop alongside skippable in-stream ads.
Question 4: What is 'YouTube Select' (formerly Google Preferred) in Google advertising?
- A premium subscription for YouTube creators
- A program allowing advertisers to buy ads against the top 5% most popular YouTube content (Correct answer)
- A targeting feature that selects your best-performing audiences automatically
- A type of managed account service for large advertisers
Correct answer: A program allowing advertisers to buy ads against the top 5% most popular YouTube content
YouTube Select lets advertisers buy placements against YouTube's most popular and brand-safe content in specific lineups like entertainment or sports.
Question 5: What does 'earned action' mean in the context of YouTube TrueView advertising?
- An action taken after a user earns YouTube Premium
- Free engagement actions (like channel subscriptions or video likes) that occur after a user watches or interacts with your TrueView ad (Correct answer)
- Conversions tracked through offline sales
- Actions taken by users who watched your organic video content
Correct answer: Free engagement actions (like channel subscriptions or video likes) that occur after a user watches or interacts with your TrueView ad
Earned actions are free bonus engagements — such as subscriptions, likes, or views of other videos — that happen within 7 days of a paid TrueView ad interaction.
Question 6: What is 'Outstream video' advertising in Google's video ad ecosystem?
- Video ads that play after a YouTube video ends
- Video ads that appear on Google partner websites and apps outside of YouTube (Correct answer)
- Ads that stream live sporting events
- A bidding strategy for video campaigns
Correct answer: Video ads that appear on Google partner websites and apps outside of YouTube
Outstream video ads appear on Google partner websites and apps (not YouTube), playing in banner slots, interstitials, or within article content.
Google Certification Google Video Advertising and YouTube Certification 2
What is 'Brand Lift' measurement in YouTube advertising?