Google Certification Google Shopping and Display Advertising Certification 2

Question 1

What is a Responsive Display Ad in Google Ads?

Accepted Answer

An ad where you provide assets and Google automatically creates optimized combinations

Answer

Responsive Display Ads let advertisers upload multiple headlines, descriptions, images, and logos; Google then tests combinations to find the best performers.

Question 2

What is 'Target ROAS' bidding strategy in Google Shopping campaigns?

Accepted Answer

An automated bidding strategy that sets bids to achieve your desired return on ad spend

Answer

Target ROAS is an automated Smart Bidding strategy that optimizes bids to achieve a specific return on ad spend goal you set.

Question 3

What does 'affinity audience' targeting on the Display Network allow advertisers to do?

Accepted Answer

Reach users based on their long-term interests and lifestyle patterns

Answer

Affinity audiences target users who have demonstrated strong, sustained interests in certain topics based on their browsing behavior over time.

Question 4

What is 'Customer Match' in Google Ads and how does it work?

Accepted Answer

A targeting feature that lets you upload customer email lists to show ads to existing customers

Answer

Customer Match lets you upload first-party customer data (email addresses) to target those customers when they're active on Google Search, Shopping, and Display.

Question 5

In Google Shopping, what happens when your product feed contains a disapproved item?

Accepted Answer

Only that specific product is ineligible to show in Shopping ads

Answer

Product disapprovals are item-level; only the specific product with the policy violation is removed from Shopping ads, while other approved products continue running.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Shopping and Display Advertising Certification 2