Google Certification Google Shopping and Display Advertising Certification 2 — Questions and Answers
Question 1: What is a Responsive Display Ad in Google Ads?
- An ad that only displays on mobile devices
- An ad where you provide assets and Google automatically creates optimized combinations (Correct answer)
- An ad that responds to user voice searches
- An ad format exclusive to YouTube
Correct answer: An ad where you provide assets and Google automatically creates optimized combinations
Responsive Display Ads let advertisers upload multiple headlines, descriptions, images, and logos; Google then tests combinations to find the best performers.
Question 2: What is 'Target ROAS' bidding strategy in Google Shopping campaigns?
- A strategy that targets users based on their return address
- An automated bidding strategy that sets bids to achieve your desired return on ad spend (Correct answer)
- A manual bidding strategy requiring daily adjustments
- A strategy that only works for Display campaigns
Correct answer: An automated bidding strategy that sets bids to achieve your desired return on ad spend
Target ROAS is an automated Smart Bidding strategy that optimizes bids to achieve a specific return on ad spend goal you set.
Question 3: What does 'affinity audience' targeting on the Display Network allow advertisers to do?
- Target users who searched for your keywords recently
- Reach users based on their long-term interests and lifestyle patterns (Correct answer)
- Target users in specific geographic locations
- Show ads only on specific publisher websites
Correct answer: Reach users based on their long-term interests and lifestyle patterns
Affinity audiences target users who have demonstrated strong, sustained interests in certain topics based on their browsing behavior over time.
Question 4: What is 'Customer Match' in Google Ads and how does it work?
- An AI that automatically matches ad copy to customer demographics
- A targeting feature that lets you upload customer email lists to show ads to existing customers (Correct answer)
- A tool that finds lookalike customers automatically
- A feature that matches your ads to competitor customers
Correct answer: A targeting feature that lets you upload customer email lists to show ads to existing customers
Customer Match lets you upload first-party customer data (email addresses) to target those customers when they're active on Google Search, Shopping, and Display.
Question 5: In Google Shopping, what happens when your product feed contains a disapproved item?
- The entire campaign pauses
- Only that specific product is ineligible to show in Shopping ads (Correct answer)
- Google automatically corrects the error
- Your Merchant Center account is suspended immediately
Correct answer: Only that specific product is ineligible to show in Shopping ads
Product disapprovals are item-level; only the specific product with the policy violation is removed from Shopping ads, while other approved products continue running.
Question 6: What is a 'Similar Audience' (now called 'Optimized Targeting') in Google Display campaigns?
- Audiences that share the same geographic location
- Audiences automatically generated by Google based on characteristics of your existing remarketing lists (Correct answer)
- Audiences that follow similar brands on social media
- Audiences created manually by matching demographics
Correct answer: Audiences automatically generated by Google based on characteristics of your existing remarketing lists
Similar Audiences/Optimized Targeting finds new users who share behavioral characteristics with people on your remarketing lists to expand your reach.
Google Certification Google Shopping and Display Advertising Certification 2
What is a Responsive Display Ad in Google Ads?