Google Ads Practice Test 2026

A Useful Guide to Google Ads Certification

“Informational searchers are people looking for general information on a topic. It’s usually hard to tell exactly what each person is looking for. One person might be doing research for a term paper. Another person might be killing time waiting for a bus. The vast majority of this group are not ready to buy and probably never will be.
Comparison searchers are definitely interested in your product but they’re still at the research stage, checking out reviews and comparing prices. Some folks from this group will be ready to buy in a matter of days or even hours, but for others it may be weeks, months, or possibly never.
Buyers are typing with one hand and their credit card in the other. They know exactly what they want and the only barrier to making a purchase is finding the right place and the right deal.”

“The Search Network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads.
The Display Network: Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.”

Assessment	Number of Questions (Multiple Choice Type)	Time Allowed	Passing Score
Google AdWords Fundamentals exam	100 questions	120	At least 80%
Search Advertising	100 questions	120	At least 80%
Display Advertising	100 questions	120	At least 80%
Video Advertising	74 questions	90	At least 80%
Shopping Advertising	60 questions	90	At least 80%
Mobile Advertising	70 questions	90	At least 80%

Assessment	Description
Google Ads Fundamentals	The Google Ads Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Search Advertising	The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising	The Display Advertising assessment covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising	The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising	The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising	The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

Assessment	Number of Questions (Multiple Choice Type)	Time Allowed	Passing Score
Google Ads Fundamentals exam	65 questions	90	At least 80%
Search Advertising	100 questions	120	At least 80%
Display Advertising	100 questions	120	At least 80%
Video Advertising	74 questions	90	At least 80%
Shopping Advertising	63 questions	90	At least 80%
Mobile Advertising	70 questions	90	At least 80%

Google Ads Fundamentals Assessment - The guide is divided into three modules: Understanding the value of online advertising; Setting up an AdWords campaign, and Measuring and optimizing performance. After reading it, you’ll be able to understand how online advertising can help you with your advertising goals. It will also help you know how to create and manage your Google campaigns.

Display Advertising Assessment - The guide is divided into five modules: About the Google Display Network; Setting up a Display Network; Showing your ads on the Display Network; Reaching your audience on the Display network, and Measuring and optimizing performance on the Display Network.

Mobile Advertising Assessment - The guide is divided into four modules: Mobile overview; Bidding and targeting; Mobile Ads; and Measurement. You’ll be able to know more about mobile consumers and mobile-specific bidding and targeting strategies. You’ll also understand how to make your mobile ads and sites better.
Video Advertising Assessment - The guide is divided into three modules: An overview of video advertising; Campaign creation and management; and Performance measurement and optimization. By reading the study guide, you’ll figure out how video ads on Youtube can help achieve your advertising goals. It will also help with creating and managing your video advertising campaigns.
Shopping Advertising Assessment - The guide is divided into four modules: Overview of how Product Listing Ads work; Create a Google Merchant account; Create your product data feed, and Create Shopping campaigns in Google Ads. Learning all of these will help you with creating and managing your Merchant Center account and Shopping campaigns. It will also tell you how crucial Shopping ads are and the use of product data feed submission.