Free eMarketing Display Advertising Question and Answers

Question 1

Search is currently less enticing than display advertising:

Accepted Answer

Visual

Answer

Display advertising is inherently more visual than search advertising. While search ads are primarily text-based and appear in response to user queries, display ads utilize images, animations, and video to capture attention and convey brand messages. This visual richness makes display ads more enticing for brand building and creating emotional connections with users.

Question 2

The term for the 728x90-pixel display ad area at the top of the page is:

Accepted Answer

Leaderboard

Answer

The 728x90-pixel ad unit placed at the top of a webpage is universally known as a 'leaderboard' in display advertising. Its prominent position and standard size make it one of the most common and high-visibility ad placements. This term is part of the standardized nomenclature established by organizations like the IAB.

Question 3

Most commonly, display advertising is utilized for

Accepted Answer

Brand building

Answer

Display advertising, with its rich visual formats like images, banners, and video, is primarily used for brand building. Unlike search advertising which targets immediate intent, display ads aim to increase brand awareness, recall, and perception by exposing users to visual brand messages across various websites. This helps create a lasting impression and fosters brand recognition over time.

Question 4

The _____________ publishes rules with the intention of standardizing display ad sizes and formats that function on all ad networks and websites.

Accepted Answer

Interactive Advertising Bureau (IAB)

Answer

The Interactive Advertising Bureau (IAB) is a global organization that develops industry standards, conducts research, and provides legal support for online advertising. A key function of the IAB is to publish guidelines for display ad sizes and formats, ensuring consistency and interoperability across different ad networks and websites. This standardization simplifies ad creation and deployment for advertisers and publishers alike.

Question 5

We can measure the traffic being transferred from a display advertisement and track the watching and interaction activity on our webpages by using the following tool:

Accepted Answer

Google Analytics

Answer

Google Analytics is a powerful web analytics service that tracks and reports website traffic and user behavior. It allows businesses to measure how users interact with their site, including traffic sources from display advertisements, page views, and conversion activities. This makes it the ideal tool for understanding the effectiveness of display ad campaigns.

Display Advertising Practice Test

Display Advertising Practice Test

Free eMarketing Display Advertising Question and Answers