Ecommerce Ecommerce/Questions/Trivia 1

Question 1

Which company introduced the concept of 'one-click purchasing' and holds a patent for it?

Accepted Answer

Amazon

Answer

Amazon patented one-click purchasing in 1999, allowing customers to buy items with a single click using stored payment and shipping details, significantly reducing checkout friction.

Question 2

What term describes the practice of selling products online without holding any inventory yourself?

Accepted Answer

Dropshipping

Answer

Dropshipping is a fulfillment model where the retailer never holds stock; instead, orders are forwarded to a supplier who ships directly to the customer.

Question 3

Which Chinese ecommerce company operates the world's largest single-day online shopping event, known as Singles' Day?

Accepted Answer

Alibaba

Answer

Alibaba created and runs the 11.11 Global Shopping Festival (Singles' Day) on November 11th, which consistently breaks global online sales records.

Question 4

What does 'B2C' stand for in ecommerce business models?

Accepted Answer

Business to Consumer

Answer

B2C (Business to Consumer) describes transactions where companies sell products or services directly to individual end consumers, as opposed to other businesses.

Question 5

Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?

Accepted Answer

Conversion rate

Answer

Conversion rate is calculated by dividing the number of completed goals (purchases) by total visitors, expressed as a percentage — a key performance indicator for ecommerce stores.

Ecommerce Practice Test

Ecommerce Practice Test

Ecommerce Ecommerce/Questions/Trivia 1