Ecommerce Ecommerce Marketing & SEO

Question 1

What does ROAS stand for and how is it calculated?

Accepted Answer

Return on Ad Spend = Revenue from ads ÷ Ad spend

Answer

ROAS is a key ecommerce advertising metric that measures how much revenue is generated for every dollar spent on ads.

Question 2

Which Google Ads campaign type is specifically designed for ecommerce by automatically showcasing product images, prices, and store names in search results?

Accepted Answer

Shopping campaigns (Performance Max / Standard Shopping)

Answer

Google Shopping campaigns pull product data from a Merchant Center feed to show rich product ads with images and prices directly in search results.

Question 3

What is a product data feed in ecommerce marketing?

Accepted Answer

A structured file containing product details (title, price, image URL, etc.) submitted to advertising platforms

Answer

A product data feed (often a CSV or XML file) provides advertising platforms like Google Merchant Center with up-to-date product information for Shopping ads.

Question 4

What is email list segmentation and why does it matter for ecommerce?

Accepted Answer

Dividing subscribers into groups based on behavior or demographics to send more relevant emails

Answer

Segmentation allows merchants to tailor email content to specific customer groups, resulting in higher open rates, clicks, and conversions.

Question 5

Which on-page SEO element has the greatest direct impact on click-through rate from Google search results for an ecommerce product page?

Accepted Answer

Title tag and meta description

Answer

The title tag and meta description are displayed directly in search results, so compelling copy for these elements drives higher click-through rates.

Ecommerce Practice Test

Ecommerce Practice Test

Ecommerce Ecommerce Marketing & SEO