Ecommerce Ecommerce Marketing and SEO

Question 1

Which type of keyword is most effective for capturing buyers who are ready to make a purchase in an ecommerce store?

Accepted Answer

Transactional keywords

Answer

Transactional keywords (e.g., 'buy,' 'order,' 'cheap') signal purchase intent and convert best for ecommerce.

Question 2

What does ROAS stand for in ecommerce advertising?

Accepted Answer

Return on Ad Spend

Answer

ROAS (Return on Ad Spend) measures revenue earned for every dollar spent on advertising.

Question 3

Which Google Shopping campaign feature automatically adjusts bids based on the likelihood of a conversion?

Accepted Answer

Target ROAS bidding

Answer

Target ROAS bidding uses Google's machine learning to set bids that maximize conversion value for your target return.

Question 4

What is a product feed in the context of ecommerce Google Shopping ads?

Accepted Answer

A structured file with product data sent to Google Merchant Center

Answer

A product feed is a structured data file (e.g., XML or CSV) containing product attributes submitted to Google Merchant Center.

Question 5

Which metric measures the percentage of website visitors who complete a desired action such as making a purchase?

Accepted Answer

Conversion rate

Answer

Conversion rate is calculated as (conversions ÷ total visitors) × 100 and reflects how effectively traffic is turned into sales.

Ecommerce Practice Test