Display Advertising EMarketing Display Advertising 2

Question 1

In programmatic display advertising, what does a Demand-Side Platform (DSP) primarily allow advertisers to do?

Accepted Answer

Buy ad inventory across multiple exchanges through automated bidding

Answer

A DSP lets advertisers purchase impressions programmatically across many ad exchanges from a single interface.

Question 2

An advertiser notices high impressions but a very low click-through rate on a display campaign. Which change is MOST likely to improve CTR?

Accepted Answer

Refining audience targeting and creative relevance

Answer

Low CTR usually signals a mismatch between the audience and the creative, so tightening targeting and improving ad relevance helps most.

Question 3

What is the standard dimension of a 'Medium Rectangle' display ad, one of the most common IAB units?

Accepted Answer

300x250 pixels

Answer

The medium rectangle is 300x250 pixels and is among the highest-inventory IAB standard units.

Question 4

Which metric measures the percentage of ad impressions that were actually seen by users according to MRC standards?

Accepted Answer

Viewability rate

Answer

Viewability rate reports the share of impressions meeting the MRC standard of 50% of pixels in view for at least one second.

Question 5

A retailer wants to show display ads featuring the exact products a visitor viewed but did not purchase. Which tactic is this?

Accepted Answer

Dynamic retargeting

Answer

Dynamic retargeting automatically populates ads with the specific products a user previously browsed.

Display Advertising Practice Test